Buying Tips
Ten Reasons to Buy from a Real Jeweler
- A neighbor you can trust
Buying jewelry is all about trust. You can trust your local jeweler, like Brentwood Jewelers. We are active in the community and volunteer our time to support local causes and charities. We are your neighbors and will serve you above and beyond what a big corporation would because we understand what word of mouth is, the lifeblood of any local business. We make sure you have a good experience, so you can tell your friends about us too!
- Growing with you
As we get older, we sometimes get larger, too. A real jeweler will make sure your jewelry grows with you by resizing your rings and adding links to bracelets, necklaces and watches. If you become very successful later in life, you may want to upgrade an engagement ring, without replacing it, by adding a match to your original center diamond and a larger center diamond between them. A relationship with us will last a lifetime, and often spans generations.
- Individual style
In a world where mass production and volume retail is becoming more common, many people settle for cookie-cutter jewelry. Volume retailers order every style by the thousands. You’ll see anything you buy over and over, even when you travel to other cities. But when you buy from a local jeweler, you can choose styles that have been hand selected just for your individual taste. Local jewelers like us, keep individual customers in mind when we go on buying trips.
- Not just a face in the crowd
You are important to us, as our mission statement states; a friend and neighbor, an individual, not just a face in the crowd. Brentwood Jewelers understands that how important a big step like becoming engaged, renewing vows or celebrating the birth of a child is, and how important it is to make that moment last by personalizing your purchasing experience.
- Care and cleaning
Not only do we care about you, but we care about your jewelry, too! Cleaning rings, bracelets, necklaces, and earrings keeps them beautiful. Bring in your rings every year or two to have the prongs checked to make sure that you never lose your gemstones or diamonds.
- Competitive pricing
You might be surprised at how competitive our prices can be. Small local jewelers belong to powerful buying groups. These groups magnify the individual jeweler’s buying power by assuring him the same favorable prices given to mass merchants. So you get the best of both worlds: the personal, knowledgeable attention of a real jeweler and the bulk-rate prices of the larger, more impersonal chains. Don’t be fooled by the deceptive 80% off offers that clog your mailbox. We have honest value, every day.
- Professional advice
When you buy from a mass merchant, the person behind the counter may have sold auto parts or ice cream the week before. When you buy from a real jeweler – especially a family-owned and operated one like Brentwood Jewelers, you will get good advice from a professional, someone who eats, breathes and sleeps jewelry. Jewelers have gemological training, read professional journals to keep up-to-date, travel to trade fairs and seminars and learn all about the products they offer. They can help you be an educated buyer and choose the jewelry that is right for your lifestyle.
- Authorized dealers
Brentwood Jewelry is an authorized dealer for all the brands he carries. This is especially important for watch brands, since gray market watches are often not covered by warranties. The makers of top brands know that your local jeweler will stand behind their products with the right kind of product education and after-sales support. As authorized dealers, we have access to the latest, most in-demand styles of the season.
- Attention to detail
Your jeweler personally selects each piece of jewelry and each gemstone in his or her cases. They don’t sell merchandise from some central warehouse. They sell only what they themselves carefully select. That means that your jeweler has unrivaled quality control. When a mass merchant buys thousands of items, often deliveries are only spot-checked. Since your jeweler cares enough to look carefully at every jewelry piece before buying it, shouldn’t you? At a local jeweler like Brentwood Jewelry, you can compare different pieces side by side, see the difference diamond qualities make, and also try on jewelry before you buy.
- Designs of your dreams
If you don’t see what you want, a real jeweler can find it or make it for you.
